Develop customer loyalty
and incorporate an effective and cost-efficient
customer relationship program. Customer
Relationship Management explains the circular
relationship between suppliers, technology, and
customers, which together provide the
infrastructure for customer support in an
e-business environment.
| · |
It will
cover historical, economic, technical and
customer perspectives. |
| · |
Discuss the
significance of CRM on the company's financial
statement |
| · |
Overview of CRM |
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Developing a Custom
Strategy |
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Customer Lifecycle Management |
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CRM Technology |
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Operational CRM |
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Analytical CRM |
| · |
Collaborative CRM |
| · |
CRM Project
Management |
| · |
Building a Business Case for CRM |